In the world of technology, Apple has always been synonymous with innovation and cutting-edge design. This reputation extends not only to their products but also to their events, where they unveil the latest and greatest creations. However, what most people don’t see is the incredible technology behind the scenes that makes these events a reality. In this article, we delve into the captivating story of how Apple’s Scary Fast special event came to life, shot entirely on an iPhone 15 Pro Max and edited on a Mac.
The Unseen Star of the Show
On Monday, October 30, at Apple’s Scary Fast special event, the spotlight was on the all-new MacBook Pro with the M3 family of chips and the 24-inch iMac with M3. But behind the curtain, there was an unseen star of the show, the iPhone 15 Pro Max. All of the presenters, locations, and drone footage in the event were filmed using this remarkable device, known as the preferred smartphone for creative pros and filmmakers.
The Power of the iPhone 15 Pro Max Camera
The iPhone 15 Pro Max boasts a camera system that offers the best video quality in a smartphone, rivaling that of professional video cameras. It enables creatives to capture videos in ProRes up to 4K60 fps to an external drive with Apple Log encoding. This means that even more detail can be preserved for post-production color grading, giving filmmakers greater flexibility in the editing process.
Supporting the Academy Color Encoding System (ACES)
What sets the iPhone 15 Pro and iPhone 15 Pro Max apart is their support for the Academy Color Encoding System (ACES), a global standard for color workflows. This ensures that the colors in the footage are accurate and consistent, meeting the highest industry standards.
Democratizing Access to Creativity
Brian Oakes, a renowned documentary film director, led the Scary Fast project. Oakes, known for award-winning works such as “Jim: The James Foley Story” and “Living with Lincoln,” was impressed by the iPhone 15 Pro Max’s capabilities. He commented, “We were able to get the same complex shots with iPhone 15 Pro Max. Everything is there to be an extension of someone’s vision or personality. The image quality of the iPhone definitely democratizes the access.”
Expert Advice from Industry Specialists
The production of this event was guided by experts in the film industry. Jon Carr, a Pro Workflow video specialist at Apple with credits including “Top Gun: Maverick” and “Terminator: Dark Fate,” was instrumental in ensuring the project’s success. Jeff Wozniak, who has worked on blockbuster productions like “Transformers: Dark of the Moon,” “Avatar,” and “Iron Man 2,” also lent his expertise.
Wozniak noted, “This year, iPhone 15 Pro Max was supercharged with the ability to record ProRes to an external drive, and Apple Log, our flavor of a format that all of the very high-end digital cameras shoot.” The powerful capabilities of the iPhone 15 Pro Max make it a versatile tool for professionals, eliminating the need to change equipment or workflow.
Seamless Integration of Technology
Capturing footage for the Scary Fast event was a complex endeavor that required the seamless integration of various technologies. The team used multiple iPhone 15 Pro Max devices, the Blackmagic Camera app, and Tentacle Sync. These elements, connected via Bluetooth, allowed for timecode synchronization and ensured that all devices on set, including Macs and preview screens, worked in perfect harmony. Beastgrip accessories, such as cages and rigs, were also employed to enhance the production’s efficiency and quality.
Apple’s Scary Fast special event showcased the incredible capabilities of the iPhone 15 Pro Max as a filmmaking tool. With its outstanding camera system, support for the ACES color standard, and seamless integration with other technologies, it has redefined what is possible in the world of creative video production.
What is ProRes, and why is it important for filmmaking?
ProRes is a high-quality video codec that preserves detail during editing, making it crucial for professional filmmaking.
How did the iPhone 15 Pro Max democratize access to filmmaking?
The iPhone 15 Pro Max’s quality and versatility offer professional-level filming with a smartphone.
Who were the industry specialists in the Scary Fast project?
Jon Carr and Jeff Wozniak, experts in the film industry, advised and contributed to the project.
What is the significance of the Academy Color Encoding System (ACES) in video production?
ACES ensures accurate and consistent colors, maintaining the highest industry standards.
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